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The 20th Outdoor presents innovations and product (hi)stories

10.07.2013
Start of the OutDoor 2013 with 913 exhibitors from 42 countries

Friedrichshafen - The outdoor business thrives on renewal. That’s plain to see at the 20th OutDoor, which opens its doors to the industry for four days starting on Thursday, 11 July 2013. 316 submissions for the 2013 OutDoor Industry Award, plenty of world and European innovations and lots of clever ideas in every exhibition hall. However, the outdoor industry is anything but a short-lived seasonal business. Outdoor also stands for enduring concepts, long-lived products and reliability in the field.

Lowe Alpine: How we wear backpacks today
Lowe Alpine is one of the true industry pioneers and invented the backpack as we wear it today: the internal frame backpack. The brand based in Kendal, England also developed the most widely copied adjustment system used in backpacks: the paralux suspension system. The first model, named Cerro Torre, was introduced on 1 May 1983 and is now considered a legend by outdoor enthusiasts. The new system offers an easy and practically self-explanatory way to adjust the length of the backpack to fit the wearer’s back. This is even possible while the backpack is being worn.

Sherpa Adventure Gear: "Made in Nepal. Just like us”
Sherpa is more than just the name of a manufacturer of outdoor apparel from Nepal. It stands for its origins and identity, tradition and passion, awareness and responsibility. Founded in 2005 by Tashi Sherpa (whose uncle had escorted Edmund Hillary to Mt. Everest in 1953), product development at Sherpa is based on close cooperation with Sherpa athletes in the Himalayas, who bring their expertise into the development process. The headquarters of Sherpa Adventure Gear are in Kathmandu and a large share of the company’s products is made there under fair working conditions and in accordance with environmental protections. Sherpas who wear the clothing receive a set wage and a share of the company’s revenues go to the Paldorje Education Foundation, which initiates education programs for Sherpa children.

The layers principle of Lundhags boots
The Swedish company Lundhags doesn’t make hiking shoes, but rather hiking boots. That’s a critical distinction when you’re hiking through the damp fells of northern Scandanavia. It is said that hiking shoes last a long time. Lundhags boots don’t just last, they endure. They are constructed in such a way that is possible to replace individual parts of the shoe - not just the sole. "They age with dignity”, says the company’s headquarters in Järpen. Handmade by Swedish craftmen, the Lundhags world of leather and rubber utilises the layers principle used in functional clothing. The shoe functions as a third, outermost protective layer and the inner (membrane) lining, which is sewn into the shoe in ordinary hiking shoes, has been done away with. Instead, the wearer creates this layer themselves with socks and wool inserts.

Jack Wolfskin: A sharper brand profile for the future
The brand with the paw print logo is Germany’s largest outdoor brand and one of the most recognised companies in Germany. Jack Wolfskin has made a considerable contribution to establishing the strong position in society that the outdoor sector is known for. There has been advertising in football stadiums, at the Four Hills skijumping tournament, on street billboards and company stores. But now Jack Wolfskin is planning a new image and a new corporate identity. A clear distinction will be made between product lines, the technical Alpine Trek collection will be upgraded with an expanded logo and it will be possible to explore waterproof texapore softshells through "tunnel vision”. The brand’s new image also involves an incremental withdrawal from the use of fluorochemistry.

Stanley: The living legend for over 100 years
It is an unbelievable story. A product that has remained unchanged for 100 years! A product born in a time when Henry Ford invented the assembly line, a year before the zipper came on the market. Since then, the world around Stanley’s stainless steel vacuum bottle has changed forever, bringing a shift in the most common uses of the bottle with it. It all started in the US auto industry. The workmen used to take their food and drinks to work in Stanley steel containers. Today, the product is used everywhere where reliability is important - including leisure activities, for fishing, camping, and even for winter sports. But the same thing that was true then is still true today. What’s hot stays hot, what’s cold stays cold - for 24 hours. And the Stanley vacuum bottle’s success is based on almost nothing - literally. The bottle’s contents are insulated by a near vacuum between the inner and outer bottles, which can stand up to the toughest use or abuse.

The OutDoor 2013 is open from Thursday, 11 July until Sunday, 14 July, to trade visitors only (Thursday to Saturday 9 a.m. to 6 p.m. and Sunday 9 a.m. to 5 p.m.).More information is available at www.outdoor-show.de.

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