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Two decades of success: Good marks for the OutDoor 2013

Final Report

20th OutDoor draws to a close with 21 465 trade visitors - 1 049 journalists from 31 countries - Return of outdoor water sports well received

Friedrichshafen - The OutDoor calls... and the entire community comes together at Lake Constance. 21 465 trade visitors (2012: 21 730) from 93 countries came to the 20th edition of the leading trade show to prepare themselves in the best way possible for the new season. "With the economy constantly in the news, there was a degree of uncertainty as to what the Outdoor 2013 would bring. The answer is confirmation that the weather still plays a crucial role in the fortunes of our industry and whilst the economic conditions have been challenging in the first half of 2013, the mood of the industry is still positive and there is still growth to look forward to”, said Mark Held, Secretary General of the European Outdoor Group (EOG), in summing things up at the close of the show.

"The best, most fitting weather possible throughout the entire show put everyone in good spirits, both in the exhibition halls and outside, and even out on the campgrounds. The unique spirit of the OutDoor was on display once again”, said a pleased Klaus Wellmann, CEO of Messe Friedrichshafen, on the last day of the show. Project leader Stefan Reisinger adds: "The OutDoor has once again proved that it is the world’s best address for the entire industry.” The organisers were also pleased that this year’s show enjoyed a strong international presence. Strong growth was especially registered from non-European countries such as Chile, USA, India and Indonesia.

In total, 913 exhibitors from 42 countries presented the outdoor industry’s newest products and innovations across 85 000 square meters (915,000 sq. ft.) - and with great success, as Neil Bradley, Commercial Director at Arc’teryx, EMEA confirms. "We are really pleased with the energy and spirit of the show. Even though the market has experienced a cold and wet spring, our wholesale partners are reporting extremely strong growth. The outdoor show is a great environment for us to showcase our brand to our European customers and is critical to our business strategy.” Deuter’s appearance at the show was just as successful, reports Deuter CEO Martin Riebel: "Our customers and importers were all represented in Friedrichshafen. We are very positive as far as developments in the new year are concerned. We see the future somewhat different than others do and expect growth of 5 to 6 percent at the global level.”

Tom Ryll, Director of Business Development at Pacsafe Europe, is also looking optimistically to the future: "It is and remains the number one trade show for everyone who has anything to do with the outdoor business - even after 20 years. We consider two points to be important for the future: Be more innovative and don’t make ‘me too’ products, and be a brand with your own unique characteristics. Both are the case for Pacsafe. We therefore see a lot of potential for 2014 and beyond.”

Media interest also increased compared to last year: 1 049 Journalists (2012: 1 019) from 31 countries came to Lake Constance to report from the OutDoor. "We are very pleased with how the show went. Thanks to the press tour a day before the show opened, we got some super feedback, which gave us a great start. Since Thursday morning, we’ve been completely under stress, but it’s a very good stress”, said Wolfgang Jahn, Sales Manager Europe at the Nepalese producer Sherpa Adventure Gear.

The OutDoor 2013 was not just an opportunity to look to the future, but also to look back at the past. "Over the last twenty years, the development of the outdoor industry and ‘its’ trade show have gone straight up, hand in hand. That’s reason enough to celebrate this year, with special features like the outdoor special exhibition and the various panel discussions we’ve had”, said Stefan Reisinger. EOG President David Udberg also treasures the global outdoor meeting at Lake Constance: "The OutDoor reminds us that what the outdoor industry has is really special. We are a strong community that has learnt to share, co-operate and develop together whilst still being competitors. Friedrichshafen provides the perfect setting for this and our annual gathering on the shores of Lake Constance is always something the industry looks forward to."

After a multi-year absence, outdoor water sports returned to the show for the first time in 2013. "The visitors were very taken with it and think it’s great that water sports are back at the OutDoor again. People really took advantage of the opportunities to test things out at the lake on the fairgrounds. Our goal is to give paddling more visibility. We were pleased by the interest shown by media and visitors and we are already thinking about our appearance at the OutDoor next year”, explained Jörg Rostock, organiser of the shared canoeing stand.

In addition to exhibitors and journalists, industry representatives also gave this year’s edition of the show good marks, as a survey of trade visitors makes clear: 88 percent of them stated that their visit to the OutDoor 2013 had paid off. The economic situation in the outdoor industry was ranked by 44 percent as strengthening and by 34 percent as stable. 90 percent of the guests at the show have already decided to attend the 21st OutDoor. It will take place from 10 to 13 July 2014.

More information and pictures are available at www.outdoor-show.com.

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