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Comments on the OutDoor 2013

David Udberg, President, European Outdoor Group (EOG):
"OutDoor reminds us that what the outdoor industry has is really special. We are a strong community that has learnt to share, co-operate and develop together whilst still being competitors. Friedrichshafen provides the perfect setting for this and our annual gathering on the shores of Lake Constance is always something the industry looks forward to.”

Mark Held, Secretary General, European Outdoor Group (EOG):
"With the economy constantly in the news, there was a degree of uncertainty as to what Outdoor 2013 would bring. The answer is confirmation that the weather still plays a crucial role in the fortunes of our industry and whilst the economic conditions have been challenging in the first half of 2013, the mood of the industry is still positive and there is still growth to look forward to. Our thanks once again to the OutDoor team and the town of Friedrichshafen for their usual warm welcome.”

Neil Bradley, Commercial Director, Arc'teryx, EMEA:
"We are really pleased with the energy of the show. Even though the market has experienced a cold and wet spring, our wholesale partners are reporting extremely strong growth with our brand. Retailers seem to be investing in brands in the marketplace with momentum combined with unique consumer positioning. The outdoor show is a great environment for us to showcase our brand to our European customers. We really appreciate the quality of venue, retailer experience, and culture that the show provides. The show is critical to our business strategy as a Canadian brand growing quickly in Scandinavia, the UK, Western, Central and Southern Europe.”

Rolf Reinschmidt, Senior Vice President adidas Outdoor:
"This has been our fifth OutDoor - as always it has been a great atmosphere here in Friedrichshafen. The fair is THE platform to meet with retailers, partners, suppliers, media and athletes. Our main topic this year has been the launch of STEALTH rubber within our footwear range. We had a marvelous party to celebrate the cutting-edge technology. And, we had another reason to celebrate: the OutDoor Industry Award Gold for our new alpine approach shoe Terrex Scope and one award for the DryDye technology.”

Antje von Dewitz, CEO of Vaude:                                               
"The first two days of the show in particular were just super. We were very happy with the visits from all of our important customers in our key markets. The OutDoor 2013 really offered us a good international clientele.”

Martin Axelhed, Chief Executive Officer Fenix Outdoor AB Publ.:
"This year's OutDoor show has underlined a brand's need for a crystal clear and precise position more than ever. When there is a decreased quantity of innovation, the retailers' demand for quality even increases. According to what we have experienced during the show with lots of visitors at the FENIX booth, especially on day one and two, I can say: We are offering both, innovation with Brunton's Hydrogen Reactor and the quality of our brands Hanwag, Fjällräven and Primus. Of course this is not only valid this year, but we set this priority already years ago and now got the feedback to be right.”

Andreas Schechinger, Managing Director of Tatonka:
"This year’s OutDoor went according to our expectations, in fact somewhat better than expected. You can tell that the industry is undergoing a lot of change. But we are satisfied with the way things are developing overall. I think that the OutDoor certainly has to be seen as the best trade show in the sport and outdoor field. All of the dealers are in a positive mood, which also puts us in a positive mood about our business. The show’s level of quality is consistent, as is dealer interest, which is why the show will continue to function well in future, and why it will continue to be put on year after year with such commitment from the Messe Friedrichshafen management and exhibitors.”

John Janssen, Managing Director and Head of Keen EMEA:
"We are very satisfied with how things went. It has been fantastic and we are very pleased with the huge interest we got here. It was an excellent way for us to present our brand and to exchange views with customers. That we are so busy here is a good sign and the support from Messe Friedrichshafen has been great.”
Matthias Wanner, Sales Director Germany, Lowa:
"The OutDoor show is good, authentic, collegial, and has retained its personal character. You can notice that in the customers’ moods, they are relaxed and open-minded. In terms of the frequency of visitors, we have noticed a slight decline compared to the last few years, but the quality of the visitors is unbeatable. Of course, you don’t have the same number of visitors every year, just because of market cycles. For 2014 we are expecting a slight increase again.”

Rolf Schmid, CEO of Mammut Sports Group:
"Partly cloudy but not a single storm in sight ? perfect outdoor weather.”

Jörg Rostock, wavecrest:
"The visitors were really taken with it and think it’s great that water sports are back at the OutDoor again. People really took advantage of the opportunities to test things out at the lake on the fairgrounds. For us, it’s about giving paddling more visibility.”

Wolfgang Jahn, Sales Manager Europe Sherpa Adventure Gear:
"We are very pleased with how the show went. Thanks to the press tour a day before the show opened, we got some super feedback and that gave us a great start. Since Thursday morning, we’ve been completely under stress, but it’s a very good stress. Even though it’s only our second time here at the OutDoor, people find us and like us. Our company is an authentic mountaineering company, we have a social background and can tell good stories about our products. We are satisfied in every respect.”

Flavia Chiarelli, Marketing Manager Rewoolution:
"For Rewoolution, our third appearance at the OutDoor was a must. The show offers the best players in the outdoor market and draws visitors who are very interested in the industry - and who were very eager to inform themselves about us at our stand. We were able to make a lot of valuable contacts, so our expectations were fulfilled.”

Vittorio Forato, Communication and PR AKU:
"The show was very well organised as always and the quality of contacts was good. But we have the impression that visitor numbers have dropped off somewhat in comparison to last year.”

Michaela Wiese, Corporate Communications BMW Group:
"We are completely satisfied and our expectations were exceeded. We had very many and very interesting discussions and reached exactly the target group that we wanted to reach. The OutDoor is a great trade show which meets a very a high standard, professionally organised with a very relaxed atmosphere.

Kurt Gerber, Marketing Exped:
"We are always satisfied here. The show has gone exceptionally well so far and we are also well-positioned for 2014.”

Peter Carati, Managing Director Germany Bergans:
"We were very spoiled in the last few years. That has calmed down somewhat. But Bergans goes over well in retail. We seem to have hit the right nerve among consumers - and not only in terms of clothing colours, but also in functional gear and hardware.”

Eva Karlsson, CEO, Houdini:
"It's been a very very positive show. We cannot see any recession. Instead we see a market that is becoming more differentiated with a niche for premium brands. Houdini has always been focused on product performance, not price, and we won’t compromise with performance, style, and sustainability.”

Martin Riebel, CEO Deuter:
"Our customers and importers were all represented in Friedrichshafen. Our innovations, the Kids Carrier and the new Futura System, were well received, as was our decision for a selective distribution structure. We are very positive as far as developments in the new year are concerned. We see the future somewhat contrary to the way others do and expect growth of 5 to 6 percent at the global level.”

 Robert Demetz, Sales & Marketing Manager, La Sportiva S. p. A.:
"Everything went very well for us at the show. It continues to be one of the most interesting trade shows with high attendance. There is a certain level of saturation, but everyone tries to be different. Outdoor continues to stay very current. We are moving away from our grey mouse image and are going for colour. Climbing sport has also acquired a certain status in the work clothing segment, something from which we are benefiting, but which we are also seeking to strengthen through our appearance here.”

Tom Ryll, Director of Business Development, Pacsafe Europe:
"It is and remains the number one trade show for everyone who has anything to do with the outdoor business - even after 20 years. We consider two points to be important for the future. Be more innovative and don’t make ‘me too’ products, but rather be a brand with its own unique characteristics. Both are the case for Pacsafe. We therefore see a lot of potential for 2014 and beyond.”

JoAnne Anderson, Stanley Global Senior Marketing Manager:
"We are thrilled with the warm reception our Stanley brand continues to receive at the OutDoor show. This year was especially significant for us as we celebrated our 100th Anniversary debuting a new booth and hosting an industry wide toast. Our retailer appointments and press coverage exceeded expectations laying the foundation for a prosperous year ahead. We look forward to building on this momentum for the next 100 years as we continue to grow our presence at the OutDoor show.”

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