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OutDoor 2014 with a global product appeal

Short Version

15.05.2014
The 21st OutDoor show draws scores of exhibitors - new concept for trend show and industry award

Friedrichshafen, Germany - The world’s outdoor hotspots are equally as diverse as the businesses heading for the industry’s meeting place on Lake Constance. From 10 to 13 July 2014, international market leaders will be taking part in Europe’s premier OutDoor show in Friedrichshafen. 925 exhibitors from 39 countries will be showing their entire portfolios of products and services for all areas of retail. They will also be presenting numerous interesting innovations from the industry to inspire retailers and make the ranges even more varied. At OutDoor 2014, some 80 per cent of exhibitors will again hail from abroad.

"This result builds on the previous year’s excellent figure and allows us to strengthen our position on the international trade-show market”, explains Klaus Wellmann, CEO of the Friedrichshafen trade-show organisation. "We’re anticipating a high-quality OutDoor 2014 that shows everything a demanding public can expect, including new exhibitors and practically all market leaders in the industry”. Each year the trade show attracts more than 20,000 visitors from the segment.

The 21st OutDoor will cover clothing and footwear to backpacks, sleeping bags, tents, camping and climbing equipment, as well as specific services for industry and retail. With its centre stand in Foyer West, there will be an even stronger focus on the reactivated segment of outdoor water sports. "Outdoor water sports are related to our traditional exhibition areas. As a result, water sports in Foyer West will be represented more fully than in the past. The lake at the trade-fair complex will be available as a testing area to guests”, comments project manager Dirk Heidrich. OutDoor 2014 will fill the whole complex with all its 12 halls and exhibition space of 85,000 m². Better WiFi capacities will continue to enhance interconnected (and still free) communication on Lake Constance.

Anyone using the East entrance to OutDoor 2014 will find themselves virtually in the middle of one of the show’s highlights. During the trade fair, the winners of the OutDoor Industry Award will be presented in a special show in Foyer East. However, this year the organisers of the awards - the European Outdoor Group (EOG) and the Friedrichshafen trade-show company - are taking a new route. The German Designer Club (DDC) has agreed to be a partner on the judging panel for the OutDoor Industry Award for the first time. "The OutDoor Award has become as an important component of the industry meet-up in Friedrichshafen. We’ll be giving fewer awards, but making these more professional. The presentation of the winners will serve a more practical purpose and have an informative character. All in all the changes we introduce will make a good competition even better”, explains Mark Held, General Secretary of the EOG and judge of the OutDoor Industry Award. The prize winners will be announced on the first day of the trade show at 5.30 p.m. in hall A2.

A new trend show in hall A2 will replace the previous joint OutDoor fashion show. The new series of events is all about the up-and-coming colours, designs, fabrics and cuts for the next season. "This new concept lets us present emerging trends to retailers so that they have a better idea of what to order”, comments OutDoor divisional manager Stefan Reisinger when explaining the new concept.

The East Conference Centre aims to promote an exchange of information. The "OutDoor conferences in conjunction with the European Outdoor Group” will be given a new face with their own programme and international experts on the podiums who specifically address people from the industry sitting in the audience. In 2014, focuses will be placed on sustainability, benchmarking from a consumer standpoint, selective retail, better labour conditions in the supply chain, physiological measurement methods for clothing, current information on the Chinese market and local online marketing for retailers.

For further information go to: www.outdoor-show.com

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