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Lookin’ good: industry reports positive growth as OutDoor kicks off

10.07.2014
Europe’s leading trade show for outdoor sport opens its doors until Sunday, July 13 - European Outdoor Group decides against public day - industry reports growth performance

Friedrichshafen - Trends and innovations lead the way at Lake Constance. The OutDoor, Europe’s leading trade show, is open until Sunday, July 13. All the latest products and developments for the coming season will be on display. 925 exhibitors (2013: 913) from 39 nations are showcasing more than 220 international premières. The outdoor industry is booming. This is demonstrated by both the continued increase in visitor numbers and positive economic growth experienced by European outdoor manufacturers. The industry saw sales of over 10 billion euros in 2013 - an increase of over 3.1 percent on the previous year.

"The European outdoor sector is in a very good healthy state and continues to mature and find its feet on the global stage,” said Mark Held, General Secretary of the European Outdoor Group (EOG). The areas with greatest growth are footwear (+5.2 percent) and backpacks (+2.7 percent).

The OutDoor will continue to remain for trade visitors only in the future. This was decided by the EOG as the show kicks off. "It is clear from our discussions that we all recognise the need to find more effective ways of interacting directly with our consumers, but we were unable to see a way of achieving this with an OutDoor Public day, in such a way that would balance with the trade focus of the event as it currently stands.  Together with our trade & retail partners, we will continue to look at how a better interaction with the consumer might be achieved and as a group we will explore the options open to us,” Rolf Schmid, EOG President and CEO Mammut Sports Group commented on the industry association's vote at the opening press conference.

Messe Friedrichshafen expressed understanding for the group’s decision, "The majority of EOG members were clearly opposed to a public day. We naturally back this decision. Our objective is to continue to work closely with the EOG and to implement the best-possible OutDoor trade show concept for the future requirements of the outdoor industry. The status quo should always be scrutinized in order to anticipate developments in the market,” explained Klaus Wellmann, CEO Messe Friedrichshafen and Stefan Reisinger, Head of OutDoor.

The OutDoor 2014 is open to industry visitors only until Sunday, July 13 (Thursday to Saturday from 9 a.m. until 6 p.m. and Sunday from 9 a.m. to 5 p.m.). For more information, please visit: www.outdoor-show.com.

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