Outdoor activities are very popular with people all around the world – and that doesn’t mean only the athletes among us. An increasing number of people of all ages, from new adventurers to active older people, are out and about in the great outdoors
to refill their energy tanks: After all, enjoying the outdoors is a great alternative that counterbalances the stress we often otherwise experience on a daily basis.
The “sustainability” factor plays a particularly essential role in an industry that focuses on nature and the environment. Taking part in outdoor activities that are environmentally compatible is just as important as supporting a sustainable product lifecycle for outdoor products and equipment. This is where innovations with respect to materials and manufacturing, application and recycling are in great demand. At the same time, the requirements are becoming increasingly complex because function, weight, breathability and wear resistance
will continue to be decisive criteria for users in the future as well.
The growing mechanization of our world also doesn’t stop when it comes to the outdoor industry: electronic components and portable applications – from navigation systems to cameras and lights and right on up to outdoor smartphones and applications – make outdoor adventures even more relaxing, safe and communicative.
The OutDoor INDUSTRY AWARD 2013, which will be staged for the eighth time this year during the world’s leading OutDoor Show and organized by iF, provides consumers with important orientation on a widely diverse market. It provides information on which products are functional and innovative or durable and sustainable. This seal of quality has established a solid reputation for itself as an outstanding marketing instrument for the retail trade. And once again for the eighth time, a personality who has made an outstanding contribution to the outdoor industry will be chosen this year and honored with the title of “OutDoor Celebrity of the Year”. Last year, the recipient of this award was Josef “Sepp” Wagner, senior partner at HANWAG in Vierkirchen near Munich, a manufacturer of outdoor footwear.
We, Messe Friedrichshafen, as the host of this innovative award for the outdoor industry, and iF, as the organizer, look forward to receiving your entries. On the next pages, we have put together the Conditions of Participation in this year’s award for you. You will also find an overview of what products can be entered in which categories there.
The registration deadline is on 12th June, 2013.
We wish you all the best and great success!