Conferenze OutDoor

Thursday, 12.07.2012

Innovations in the trecking market: The latest trends from school hikes to the European Quality Campaign „Leading Quality Trails – Best of Europe” | Room Berlin | 1:00 p.m.

How to communicate the bluesign® system right | Room Paris | 1:00 p.m.

• bluesign® system partners have the right to communicate their commitment regarding the bluesign® standard and to signalize that it represents a true advantage in a sustainable textile business. To offer a clear communication guideline and to strengthen the recognition value of the entire bluesign® system, bluesign technologies ag introduces the new Communication Manual, explaining all the possibilities and options how bluesign® system partners may visually and in written form communicate their certification and involvement. All bluesign® system partners as interested brands, retailers and the media, are invited to participate.

Development of nano-technologically functional textiles with no toxicological risks | Room London | 1:00 p.m.

• The lecture reports from an actual project about innovations using nano technology in textile finishing. Save handling in production as well as safety in the use of such textiles are in the focus.
  Evaluation methods are in development and some results will be presented.

Friday, 13.07.2012

Welcome and conference opening from EOG President David Udberg
Afterwards: Demographic change - challenge or opportunity for the outdoor industry | Room Berlin/Paris | 8:00 a.m.

• Successful aging through sport - Prof Dr Conzelmann (University of bern)
• The outdoor market for the gerneration "40 plus" - Claudia Bösl

Meeting the new regulations – How could they affect your business | Room London | 8:00 a.m.

• New legislation and regulations are imminent for many areas of the outdoor sector. Two years ago we had Sylvain Chevassus, Project Manager for the Office of Consumption and production managers, Commissioner General Sustainable Development, Department of Ecology, Energy, Sustainable Development and the Sea from the French Government talk about the intentions with Le Grenelle Environment.

  Grenelle has now been piloted and we have invited Sylvain back to talk to us about the next steps and what companies in the outdoor sector need to be aware of.

  This is an opportunity to find out what the French system will finally look like and to ask questions about how your company will be affected.

  If you supply any products into France you will need to know about the implications of Grenelle.

Children and mountaineering | Room London | 9.30 a.m.

• Outdoor sports are booming and membership in Alpine clubs has been on the increase for some years now. The expert forum will give an overview of the development of mountaineering activities with children and highlight the similarities and differences between Germany, Austria and Switzerland. Main focal points are climbing/via ferrata as well as mountain trekking and staying overnight in huts with children. A concluding roundtable with representatives from industry and trade will also outline the trends and developments in products for children.

The latest trends in outdoor clothing for summer 2013 and colour preview for summer 2014 | Room Berlin/Paris | 11:00 a.m.

• The trend lecture of IDEAS Active Sports Design Network explores the latest developments and trends in outdoor clothing. The first part of the lecture is presented by the journalist Ulrike Arlt and aims at all retailers and purchasers showing the main trends for summer 2013.
  Based on the successful and reliable IDEAS colour forecast Nora Kühner, Secretary General of IDEAS, will present inspirations and colour trends for summer 2014.

Pinstripe – Innovative, electronic operation via textile deformation | Room London | 11:00 a.m.

• Smart Textiles are textiles with additional functionality. One possible additional functionality is interacting with mobile devices via clothes. Using mobile devices typically require both tactile and visual senses. Limitation of these senses (e.g. by gloves) require easy to handle systems with low requirements for concentration. Control elements for intuitive operation without high visual or haptic attention which are worn near the body and are based on textiles will be presented.

How to clean up the textile supply chain | Room Berlin | 1:00 p.m.

• For some brands and consumers, sustainability has become a trendy slogan; for others, it has turned into a true commitment and quest to reduce our environmental footprint and to act responsibly to protect both the environment and the human race. With the bluesign® standard, there is a practical and proven solution that allows the textile business to "sustainably" clean up the entire textile supply chain. In this conference, bluesign technologies ag and bluesign® system partner brands will give an inside view into best practice examples.

Chemicals - Solution Driven | Room Paris | 1:00 p.m.

Unfortunately this presentation will not take place

Saturday, 14.07.2012

Sustainable Directions: The Sustainability Working Group Breakfast | Room Berlin | 8:00 a.m.

• Please join us for breakfast, with the aim of exploring and learning together about sustainability in this mini conference. Please bring your suppliers and customers with you.

   

  Speakers this year include Karin Ekberg, head of environmental services/ social and environmental affairs, at the adidas group who will be providing an update on the Zero Discharge of Hazardous Chemicals Roadmap; Steve Richardson from Patagonia who is a Co-Chair of the Materials Traceability Working Group will talk about the work going on to establish a Content Claims Standard and cover the work of the Down Task Group.

   

  Vanessa Knowles will provide an overview and update of the EOG’s Sustainability Working Group, including the launch of new tools for the retailer; Adrian Seger of Historic Futures, experts in supply chain traceability will show what their product STRING can offer to the sector and we will finish the morning with Director of Communications, David Willans from Futerra Sustainability Communications. Futerra have recently published a report looking at the ability of brands to make change happen. We trust brands to guide everyday habits and decisions, from doing laundry to the joy of choosing a new car or a jacket that will perform on a mountain. Brands deal in status, empathy and emotion. We all take brands home with us. The brands ability to influence behaviour is remarkable.

   

  By evaluating brand ratings against rankings on sustainability indices Futerra has uncovered the top one hundred businesses with the potential to lead on encouraging sustainable behaviours.

   

  In his presentation David will outline the three tried and tested ways that brands can inspire change - through Persuasion, Products and Placement.

   

  It is FREE for anyone attending OutDoor.

State of trade 2011 and the future of the European outdoor market research - open for brands and retailers with their own brands | Room London | 8:00 a.m.

• EOG Secretary Mark Held presents the headline results of the second edition of the most accurate market study on the European outdoor market with participation open for brands and retailers with their own brands. He will also present plans for the future development of the project and a major investment in software to make the project even more beneficial for participants. The project team will answer questions.
  Iscrizione
  

Facts and figures of the rope garden industry in Europe – Chances, expectations and developments | Room Rom | 8:00 a.m.

• This is a presentation of figures on the development of rope gardens since 2003 in Germany, France, UK and Spain with a prognosis for the next three years. Reports will also be made on the structural features of rope gardens in Germany and France, as well as on the development of safety technology and construction methods of rope gardens.

How “game changing” is the New iPad – digital catalogues and tablet devices one year on. | Room Berlin | 11:00 a.m.

• An update on iPads and tablets, their adoption and usage to date, and future trends. What has been the impact of new devices like the iPad and new digital catalogue apps like a Workbook had on product planning and marketing teams, sales reps and their retail buyers?
  Based on extensive consultation and feedback from brand owners in the outdoor footwear and apparel market and combined with successful deployments of the a Workbook solution with customers in North America, Australasia and Europe, John will share some of the case studies that illustrate best practice, common pitfalls, current needs and future wants.

“friluftsliv” – Outdoor life & outdoor activities with children and youths | Room Paris | 11:00 a.m.

• Loosely translated “friluftsliv” means “Outdoor life” or “Living in the open air” and entails a series of activities which are characterised by “spending leisure time outdoors and physical activity in the fresh air with a view to changing the environment and experiencing nature” (Miljoverndepartementet, 1985, p.5). The objective of this lecture is to give an overview of the current scientific data on the effectiveness of outdoor exercise and to highlight the health effects, bearing in mind the topic “Lack of exercise in childhood and adolescence” and the resulting implications from “friluftsliv” with children and youths.

Crisis communications (in English), by invitation only | Room Schweiz (Congress Centre West) | 5:00 p.m.